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- SEM is the process of gaining traffic by purchasing ads on search engines
- It Focus on Search engines to make ranking in the websites
- It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing,
- Most search ads are sold on a CPC / PPC basis and increase traffic on your website.
- Now
a days this is very popular in everywhere because of CPC and PPC some
people will make money by click on ads and some people advertise his
website and get traffic.
- This Process Also want SEO because u must first publish your website by SEO.
- Another part of SEM is social media marketing (SMM).
- SMM
is a type of marketing that involves exploiting social media to
influence consumers that one company’s products and/or services are
valuable.
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